ECOMMERCE SUPPORT - Marketing Specialist
Location | Warwickshire |
Job type: | Contract |
Salary: | £25.53p/h Umbrella |
Contact name: | Vicki Martinson |
Contact email: | vmartinson@select-engineering.net |
Contact phone: | 01245403560 |
Job ref: | 39453 |
Published: | 3 months ago |
Duration: | 5 Months |
Expiry date: | 31 Dec 2024 23:59 |
Startdate: | ASAP |
Position Description:
Working within the global Brand Partnerships Experience and Collections (BPEC) Ecommerce Team, this role offers a dynamic opportunity for an individual with a blend of technical expertise, customer-centric focus, and a strategic approach to enhancing Ecommerce and online experience.
We're looking for a proactive problem solver with a passion for optimising digital experiences.
The role involves supporting our Ecommerce team and Experience Ecommerce end users with a number of workstreams.
Experience of writing briefs for third party agencies and managing projects through to delivery with them
Ability to manage multiple tasks simultaneously Meticulous attention to detail
Experience end user support Resolve end user enquiries, technical issues, and support requests related to the Experience Ecommerce tech stack.
Escalate complex issues to the relevant teams and coordinate resolution.
Build and maintain relationships with end users.
Onboard new users.
Provide ongoing training and updates for end users.
Develop and manage user guides.
Gather and monitor user feedback.
Process and workflow development: Develop and refine support processes and workflows to enhance efficiency and effectiveness.
Data analysis and reporting: Generate reports and analyse data, providing recommendations for optimisation where appropriate.
Website management and optimisation
Coordinate web updates with Accenture during the migration to DX in 2024.
Support with the implementation of strategies for CRO (Conversation Rate Optimisation) to enhance the user journey and boost conversion rates.
Conduct A/B testing and analyse user behaviour to identify opportunities for improvement.
Collaborate with the marketing teams to implement SEO (Search Engine Optimisation) best practices.
Monitor and optimise website content for search engine visibility and ranking.
Collaboration with Marketing
Communications team: Work with the marketing communications team to optimise website content, Ecommerce user journeys, and transactional email communications.
Platform Upgrades and Rollouts:
Support with the deployment of platform upgrades, and corresponding communication and training for end users.
Assist with the rollout of Checkfront version 4.1 across existing licenses and new operators/markets.
Support the briefing and development of a new booking platform aligned with the JLR-wide platform.
Support with the development and deployment of a new Ecommerce platform aligned with the client Go To Market strategy.
Skills Required:
Experience of writing briefs for third party agencies and managing projects through to delivery with them
Ability to manage multiple tasks simultaneously
Meticulous attention to detail
Experience Required:
Experience of writing briefs for third party agencies and managing projects through to delivery with them
Ability to manage multiple tasks simultaneously
Meticulous attention to detail
My priority is a basic level of technical expertise with a strong attitude for learning and getting to grips with our tech stack.
Experience Preferred:
Experience of using a Content Management System (CMS) platform (ideally AEM)
Experience of writing reports and making data-driven recommendations
Some experience within a digital marketing, digital development or Ecommerce team or agency
Education Required:
Strong problem-solving skills
Excellent team player with good interpersonal skills
Excellent oral and written communications skills
Experience of using Google Analytics and SEMRUSH (or similar)
Experience of working with systems integrators on technical development
Knowledge of Agile methodology
Understanding of the client business
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