ECOMMERCE SUPPORT - Marketing Specialist

​Position Description:

• Working within the global Brand Partnerships Experience and Collections (BPEC) Ecommerce Team, this role offers a dynamic opportunity for an individual with a blend of technical expertise, customer-centric focus, and a strategic approach to enhancing Ecommerce and online experience.

• We're looking for a proactive problem solver with a passion for optimising digital experiences.

• The role involves supporting our Ecommerce team and Experience Ecommerce end users with a number of workstreams.

• Experience of writing briefs for third party agencies and managing projects through to delivery with them

• Ability to manage multiple tasks simultaneously Meticulous attention to detail

• Experience end user support Resolve end user enquiries, technical issues, and support requests related to the Experience Ecommerce tech stack.

• Escalate complex issues to the relevant teams and coordinate resolution.

• Build and maintain relationships with end users.

• Onboard new users.

• Provide ongoing training and updates for end users.

• Develop and manage user guides.

• Gather and monitor user feedback.

• Process and workflow development: Develop and refine support processes and workflows to enhance efficiency and effectiveness.

• Data analysis and reporting: Generate reports and analyse data, providing recommendations for optimisation where appropriate.

• Website management and optimisation

• Coordinate web updates with Accenture during the migration to DX in 2024.

• Support with the implementation of strategies for CRO (Conversation Rate Optimisation) to enhance the user journey and boost conversion rates.

• Conduct A/B testing and analyse user behaviour to identify opportunities for improvement.

• Collaborate with the marketing teams to implement SEO (Search Engine Optimisation) best practices.

• Monitor and optimise website content for search engine visibility and ranking.

• Collaboration with Marketing

• Communications team: Work with the marketing communications team to optimise website content, Ecommerce user journeys, and transactional email communications.

• Platform Upgrades and Rollouts:

• Support with the deployment of platform upgrades, and corresponding communication and training for end users.

• Assist with the rollout of Checkfront version 4.1 across existing licenses and new operators/markets.

• Support the briefing and development of a new booking platform aligned with the JLR-wide platform.

• Support with the development and deployment of a new Ecommerce platform aligned with the client Go To Market strategy.

  Skills Required:

• Experience of writing briefs for third party agencies and managing projects through to delivery with them

• Ability to manage multiple tasks simultaneously

• Meticulous attention to detail

  Experience Required:

• Experience of writing briefs for third party agencies and managing projects through to delivery with them

• Ability to manage multiple tasks simultaneously

• Meticulous attention to detail

• My priority is a basic level of technical expertise with a strong attitude for learning and getting to grips with our tech stack.

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Experience Preferred:

• Experience of using a Content Management System (CMS) platform (ideally AEM)

• Experience of writing reports and making data-driven recommendations

• Some experience within a digital marketing, digital development or Ecommerce team or agency

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Education Required:

• Strong problem-solving skills

• Excellent team player with good interpersonal skills

• Excellent oral and written communications skills

• Experience of using Google Analytics and SEMRUSH (or similar)

• Experience of working with systems integrators on technical development

• Knowledge of Agile methodology

• Understanding of the client business