UX Copywriter – In-Vehicle Digital Interfaces

​POSITION DESCRIPTION:

• As a UX Copywriter for In-Vehicle Digital Interfaces, you will shape the voice, clarity, and effectiveness of all textual touchpoints within our digital cockpit experiences.

• Working at the intersection of design, engineering, and brand, you will define how our vehicles communicate, ensuring every message is intuitive, concise, on-brand, and compliant with safety and regulatory standards.

• You will be responsible for reviewing, refining, and approving all in-vehicle text including infotainment, clusters, notifications, warning messages, settings, and connected services.

• You will also lead the development of messaging strategies, patterns, tone of voice guidelines, and frameworks that support consistent communication across platforms and vehicle lines.

Key Responsibilities

UX Writing & Content Design

• Review and refine all text displayed on in-vehicle digital interfaces.

• Produce clear, concise, and user-centred copy including labels, CTAs, menus, error messages, system prompts, warning messages, and instructional content.

• Ensure all content aligns with JLR’s brand voice and supports a premium customer experience.

• Ensure text is translatable, culturally appropriate, and scalable across global markets.

Warning Messaging Strategy

• Define warning messaging principles, guidance, and language standards.

• Lead a recurring cross‑functional forum to ideate, review, and approve warning messages.

• Establish, maintain, and release scalable message libraries and copy patterns to drive consistency across nameplates and platforms.

Collaboration & Delivery

• Work closely with interaction designers, product owners, HMI engineers, and researchers to ensure content enhances overall user experience.

• Contribute to design reviews, user testing, and iterative refinement of digital cockpit features.

Research & Continuous Improvement

• Use insights from user research, usability testing, telematics data, and competitive analysis to optimise content.

• Champion UX writing and content design best practices across the organisation.

Skills & Experience

Essential

• Expert command of the English language, with impeccable grammar and clarity.

• Proven experience in UX writing, content design, or product writing for digital interfaces (preferably embedded or hardware-related).

• Exceptional writing and editing skills with a focus on clarity, brevity, and user experience.

• Experience working within design teams using tools such as Figma, Jira, Confluence, or similar.

• Understanding of UX/UI principles, design systems, and content patterns.

• Ability to manage multiple stakeholders and navigate cross-functional decision making.

Desirable

• Experience in automotive, consumer electronics, or other embedded systems.

• Familiarity with internationalisation (i18n) and localisation (l10n) best practices.

• Knowledge of HMI standards, accessibility principles, and multimodal interface design.

• Ability to contribute to user research and testing activities.

Attributes

• Detail-oriented and committed to quality.

• Strong communicator with the ability to advocate for content design.

• Empathetic, user-focused mindset.

• Comfortable working in a fast-paced, highly collaborative environment.