Experience and Collections Communications Specialist

​Position Description:

• This is an exciting and diverse role which covers the management of multi-channel asset creation across owned, earned, and paid channels for Experience and Collections Marketing.

• The role is focused on ensuring all marketing communications are customer centric, digitally innovative, and consistent with the JLR communication guidelines.

• Additionally, this role focuses on the driving customer demand for Experience and Collections products by optimising communications in line with analytics from all channels and optimising to deliver revenue for the business.

• The role works with a diverse range of stakeholders including the wider Brand Communications team, Partnerships, Experience and Collections team, Regions, Markets, Global Experience Centres and Third-Party Agencies.

• Work with the Brand Communications Team and Partnerships, Experience and Collections Team on development and maintenance of all marketing communications in line with the global strategy.

• Measure the success of all marketing activity, by monitoring, tracking, and interpreting metrics against business goals to assess earned media value and other methodologies.

• Prepare reports and management information for the leadership team and other stakeholders.

• Ensure all campaigns are delivered to brief, on time and budget and receive the appropriate level of stakeholder approval. Ensure that all assets are fully product correct, legally compliant and aligned with the brand positioning and visual identity.

• Shoot/production planning & management - risk assessments, on-site photographic permit approvals, vehicle resource and travel approvals as required.

• Develop and distribute global communication guidelines and templates, digital stationery templates and MLDNA uploads.

• Ensure a dynamic and future facing web presence.

• Work with the Global Social Team to facilitate presence of Experience and Collections projects on Global Social channels.

• Ensure appropriate market enrolment and support. Develop agency briefings according to strategy and campaign objectives.

Skills Required:

• Previous Communications/Marketing role experience Strong briefing and editing skills.

• Exceptional organisational, time management and project management skills.

• An individual with the ability to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style.

Experience Required:

• Proven record in marketing communications management and creative.

• Exceptional organisational, time management and project management skills.

• Strong briefing and editing skills.

• A creative mindset with the ability to multitask.

• Excellent collaborator with good people skills and the ability to actively lead, develop and support team members.

• Experience of working with global markets and cultures. Knowledge of innovative technologies, digital media, and web sites.

• Excellent oral and written communications skills and stakeholder management.

• Meticulous attention to detail, enthusiasm, commitment, and confidence to achieve goals of team and self with a high degree of autonomy.

• Able to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style.

• Commercially astute with an ability to understand the business function that this role supports.

• Strong analytical skills able to use data to drive analysis and results.

• Reporting and Presentation experience